As the woman responsible for the most-liked Instagram photo of all time, Beyoncé knows how to make the platform work for her. She's honed the power-move formula few, if any, can replicate: Keep a visual director on staff so the art direction is airtight; make the grid work for you; and follow no one. Bonus points, too, if you, like Beyoncé, can establish tentpole dates to drop your best content—like your summer vacation, say, or Halloween,.
In
what has become an annual Knowles-Carter tradition since 2013—around
when Instagram was first becoming ubiquitous—Beyoncé, Jay-Z, Blue Ivy,
and now hopefully the twins Sir and Rumi have graced each October 31
with coordinated family costumes (and often with an encore set, too).
Now,
Beyoncé and the rest of the family don't go for especially meme-able or
ultra-current costume ideas, exactly. You won't find them going this
year as, for example, Justin Bieber and his burrito
(though that would be amazing). They err more on the side of musical
icons like Janet and Michael Jackson or Salt-N-Pepa or Lil Kim and the
Notorious B.I.G. Here, let's revisit all of Beyoncé's family Halloween
costumes.
